Creating your library brand; communicating your relevance and value to your patrons.(Brief article)(Book review)

9780838909621

Creating your library brand; communicating your relevance and value to your patrons.

Doucett, Elisabeth.

Am. Library Association

2008

124 pages

$45.00

Paperback

Z716

Doucett, director of the Curtis Memorial Library in Maine, has written this book for fellow librarians on how to use marketing and branding to make these institutions more competitive in an electronic age. With the advent of the Internet, Web 2.0 and other electronic resources, libraries need to break free of the non-profit mold and consider such strategies as creating logos, use graphics and visuals in decor, and even hiring outside consultants to create a fresh image. Each chapter ends with a specific exercise designed to increase traffic and exposure by emphasizing the entertainment value of libraries, as opposed to presenting them as just a learning resource.

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